Very Simple Bellezza.

On the occasion of Milan Design Week 2022, Very Simple Kitchen exclusively presented its first line of outdoor kitchens. Called Very Simple Bellezza, the project takes place in the courtyard of the historic Milanese cultural club Arci Bellezza in a special setting designed by the architect Davide Fabio Colaci.

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This “open-air interior” presents three kitchen modules that interact with their natural surroundings to create unexpected relationships between the visitor, the set-up and its nearby architecture. It’s a historical and unconventional environment outside the classic circuits of Salone del Mobile, which serves as the perfect backdrop to present the minimal, no-frills language that defines Very Simple Kitchen’s young and dynamic personality. With it, the brand wanted to highlight Italian traditions and the cultural value ​​of Made in Italy.

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Throughout the event, the garden will be available to book lunch, an aperitif or dinner. This is an opportunity for visitors to enjoy the cheerful atmosphere distinguishing the historic Milanese spot.

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Similar to the indoor collections, the outdoor one consists of lightweight modules made of stainless steel obtained with laser cutting and sheet metal bending technology. Welds are also minimized and profiles are joined with bolts. The set up will be further enriched with pieces designed in collaboration with two Italian design start-ups: the “Times” lamps designed by From Lighting and the “R85” chairs by Officine 27.

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The colorful, flexible, sustainable and rigorously made-in-Italy world thus also enters the outdoor space, offering new and innovative alternatives in the design of the kitchen environment.

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Creative direction: Motel 409
Photography: Mattia Parodi
Styling: Greta Cevenini
Location: Trebiolche Permaculture Organic farming