In occasion of this Milan Design Week 2025 we are thrilled to announce our two new projects in town: Very Simple: Pizzeria and Studio Proba x Very Simple: Kitchen.
Three brands—Very Simple: Kitchen, noo.ma, and Berberè—united by their passion for simplicity and shared experiences, are coming together to create a unique event during Milan Design Week.
For one week, Berberè’s pizzeria on Via Eustachi, in the heart of Porta Venezia, will transform into Very Simple: Pizzeria, a dynamic pop-up blending design, food culture, and craftsmanship.
Very Simple: Pizzeria highlights the beauty of accessible, uncomplicated design. Furnished with noo.ma’s tables, chairs, stools, and benches, the space will also feature two Very Simple outdoor kitchen modules, seamlessly connecting the indoor and outdoor areas.
The collaboration also marks the launch of the Roto Plate, a stainless steel plate designed by noo.ma with Very Simple: Kitchen. Available in three sizes (16, 22, and 28 cm), its soft curves and circular shape make it both a functional serving piece and a stylish tabletop accessory. This partnership signals an exciting new direction for both brands, integrating design into everyday experiences.
Very Simple: Kitchen announces collaboration with artist and designer Alex of Studio Proba for Milan Design Week 2025. For the occasion, Very Simple: Kitchen's Milan showroom will host the iconic modular kitchen system reinterpreted through Studio Proba’s artistic vision.
Witness the fusion of creativity and colour as sculptural elements are introduced to complement the brand's distinctive lines. Alex Proba's curation of the colour palette introduces two exclusive shades, a deep burgundy and a bright pink/lilac, alongside the iconic colours of Very Simple: Kitchen.
The stainless steel splashbacks are shaped like the organic forms that distinguish Studio Proba's style. The powder-coated structure gives depth to the whole system. One of the unique elements of this collaboration is the emphasis on the kitchen legs. The feet are transformed into sculptural elements made of powder-coated aluminum, adding a distinctive touch to the design.