Our Milan showroom turns into a creative hub and welcomes new guests!
Born as a venue to showcase the iconic Very Simple: Kitchen products and host events for our community, the showroom is located inside BasicVillage, a wide building in the middle of Farini area. The space was originally conceived as an industrial look empty environment and it has been redesigned with an interior project by architect Davide Fabio Colaci to highlight the brand’s products.
Surrounded by an extended wood bench, that goes around the entire perimeter of the showroom, the central area reinterprets the space of the Milanese courtyard as a meeting place where to host activities such as exhibitions, dinners and parties.
Following our commitment to sharing experiences and collaborating with others realities, we opened the doors of our showroom to welcome the surface maker brand 70Materia and the Bologna-based creative agency Garage Raw.
Among a selection of our modular steel kitchens, the space is now showcasing the materic surfaces and products crafted by 70Materia, defining a new display layout focused on the dialogue between the earth tone and tactile material of the brand and the industrial aesthetic of Very Simple: Kitchen. Here each product has been carefully place both to reveal its features and to serve as functional support for Garage Raw creative activities.
To best celebrate the launch of the new showroom, we held an opening party with our community that had the chance to get a close preview of the space.
